Amber Armstrong


As a Regional Director of Sales, Amber oversees the sales efforts of thirteen hotel properties and one premier event venue clustered in four southeastern states – Alabama, Florida, Georgia, and North Carolina. Based in Oxford, Alabama, Amber works in partnership with the ZMC Revenue Management, Sales, and eCommerce/Marketing Team to develop and implement both targeted and symbiotic marketing practices that increase exposure and drive sales throughout the region. Amber came to ZMC Hotels with more than ten years of sales management experience across a broad range of hotel brands. She has served as a Director of Sales and Marketing with Marriott, Hilton, and Choice branded hotels, as a Task Force Sales Manager with Commonwealth Hotels, as well as in operational roles. Amber’s creativity and passion for the hospitality industry, coupled with her emphasis on sales manager training and the implementation of sound marketing strategies and budgets, have helped her generate successful revenue results throughout her career.

Education/Certification/Professional Organizations:

  • TTIA Travel & Tourism College, Certification in Travel and Tourism
  • Past Board Member of: Visit Hendricks County