Shelly Howard


As a Regional Director of Sales, Shelly oversees the sales efforts of nine hotel properties clustered in three states – Minnesota, Michigan and Wisconsin. Based in Duluth, MN, Shelly works in partnership with the ZMC Revenue Management Team, Area Sales Managers, and the eCommerce/Marketing Team. Shelly came to ZMC Hotels with more than twenty years of sales leadership and community outreach developing sales teams and new business opportunities in advertising, marketing and senior housing developments. Shelly has served as a Director of Sales with major media companies such as CBS and Star Tribune in Minneapolis, MN. She has also served on several Chamber boards and city development commissions. Since moving back to her hometown of Duluth, MN in 2021, she has enjoyed serving as a Chamber of Commerce Ambassador and being actively involved with various Business Development Associations.