Amber Armstrong

Amber joined ZMC Hotels with more than 10 years of sales management experience across a wide range of hotel brands. Her background includes serving as Director of Sales and Marketing for Marriott, Hilton, and Choice-branded hotels, as well as a Task Force Sales Manager with Commonwealth Hotels and in various operational roles.

Amber oversees the sales efforts for multiple hotel properties across Alabama, Florida, Georgia, and North Carolina. Based in Oxford, Alabama, she partners closely with the ZMC Revenue Management, Sales, and eCommerce/Marketing teams to develop and execute targeted, integrated marketing initiatives that increase visibility and drive revenue throughout the region. Known for her creativity and passion for the hospitality industry, Amber has consistently driven strong revenue performance through effective sales leadership, team training, and the development of disciplined marketing strategies and budgets.

Education/Certification/Professional Organizations:
• TTIA Travel & Tourism College, Certification in Travel and Tourism
• Past Board Member of: Visit Hendricks County