Tonya Kresal

REGIONAL DIRECTOR OF REVENUE STRATEGY, LAKES REGION

Tonya joined ZMC Hotels in 2011 as the Area Director of Revenue Strategy, bringing more than a decade of hospitality experience across guest services, sales, and revenue-focused operations. She began her career at the Edgewater Hotel & Waterpark, where she held roles including Sales and Services Associate and Assistant Director of Guest Services, before advancing to Director of Guest Services at the Inn on Lake Superior. During her time there, she became closely involved in day-to-day revenue management, which led to her transition into revenue strategy leadership.

Tonya partners with select hotels across the ZMC portfolio to maximize revenue through negotiated accounts and online travel channels. She is focused on embedding a revenue management culture across ZMC Hotels by strengthening collaboration between on-property teams and portfolio-level strategy.

Education/Certification/Professional Organizations:
• Northwood Technical College, Bachelor’s in Accounting