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HYATT PLACE TUCSON-CENTRAL CELEBRATES ITS OFFICIAL OPENING

By admin,

91-room Hyatt Place hotel opens in Tucson, Arizona.

TUCSON, AZ. (August 15, 2019) – Hyatt Place Tucson-Central, the second Hyatt Place hotel in Tucson, is officially open. The new hotel features the Hyatt Place brand’s intuitive design, casual atmosphere, and practical amenities, such as free Wi-Fi and 24-hour food offerings. The property is owned by Zenith Asset Company and managed by ZMC Hotels, LLC, of Walnut Creek, CA.

The hotel’s location provides easy access to the I-10 Freeway and other points of interest throughout the valley. The property is just a short distance from the University of Arizona, Tucson’s vibrant downtown, Historic Fourth Avenue, Old Tucson, numerous golf courses, and the Tucson International Airport.

“As Tucson continues to grow and thrive economically, we are excited to add to the momentum by welcoming our hotel to the Tucson market,” said General Manager Wesley Hayden. “Our multi-tasking guests can easily accomplish what they need to do while on the road with our smartly designed social spaces and guestrooms with separate work and sleep areas.”

Hyatt Place Tucson-Central offers:

  • 91 spacious guestrooms with separate spaces to sleep, work, and play, as well as a Cozy Corner sofa-sleeper
  • Free Wi-Fi: Available to all guests throughout throughout the hotel and guestrooms
  • Breakfast Bar: Enjoy a hot breakfast, available daily in the Gallery Kitchen featuring hot breakfast items, fresh fruit, steel cut oatmeal, Greek yogurt, and more
  • The Market: Serving freshly prepared meals anytime, day or night, and perfectly packaged sandwiches and salads
  • Coffee to Cocktails Bar: Featuring specialty coffees and premium beers, as well as wines and cocktails
  • Necessities: Our program for forgotten items that guests can buy, borrow, or enjoy for free
  • Outdoor Heated Pool and Hot Tub: Enjoy a relaxing dip, cool your heels after a day around the Valley, or take a vigorous swim to start the day
  • 24-hour Gym: Featuring cardio equipment with LCD touchscreens and free ear buds

“Tucson is a vibrant city, filled with friendly people, great neighborhoods, and an ever-expanding list of great places to visit and things to do or see,” said David York, Vice President of operations, ZMC Hotels. “This hotel is central to all of them and we are confident that Hyatt Place Tucson-Central will exceed guest expectations and provide them with everything they need while visiting our area.”

HYATT PLACE TUCSON-CENTRAL LEADERSHIP

Hyatt Place Tucson-Central is under the leadership of General Manager Wesley Hayden and Director of Sales Jenn Kimbrough. In his role, Wesley is directly responsible for managing the day-to-day operations of the hotel, including overseeing the hotel’s associates and ensuring guests encounter the thoughtful service for which the Hyatt Place brand is known. Kimbrough is responsible for providing sales service and support to travelers and meeting planners frequenting the Tucson area.

For more information about Hyatt Place Tucson-Central, please visit www.hyattplacetucsoncentral.com.

ABOUT HYATT PLACE

Hyatt Place hotels combine style, innovation, and 24/7 conveniences to create an easy-to-navigate experience for today’s multi-tasking traveler. Guests can enjoy thoughtfully designed guestrooms featuring distinct zones for sleep, work, and play, and free-flowing social spaces that offer seamless transitions from work to relaxation. With more than 300 locations globally, Hyatt Place hotels offer freshly prepared food around the clock, efficient service, and differentiated experiences for World of Hyatt members. For more information, please visit hyattplace.com. Join the conversation on Facebook and Instagram, and tag photos with #HyattPlace and #WhySettle.

About ZMC Hotels, LLC

ZMC Hotels is a Hotel Management Company owned by California-based Hall Equities Group. Hall Equities Group is a diversified private real estate investment and development company, founded in 1962, with a portfolio of 127 assets across nineteen states.

ZMC Hotels has more than 1,200 employees dedicated to superior performance in the hospitality industry. Our management team includes deep experience in hotel operations, marketing and sales, revenue management, human resources, risk management, information technology, facilities and construction management, and purchasing. These skill sets are fortified by the added expertise of Hall Equities Group in accounting and treasury management, audit, capital markets, and project development.

Hall Equities Group is committed to growing ZMC Hotels into a significant national hotel management company. Third party management business, new single-asset and portfolio acquisitions, and new ground-up hotel development projects are being actively pursued. Presently, ZMC Hotels has eight new hotel development projects in its development pipeline scheduled for completion in the near future.

CategoriesAcquisitions Hospitality News Property Management

ZMC Hotels, LLC expands portfolio in the Southeast with the acquisition of Hampton Inn New Albany

By admin,

The Hampton Inn New Albany, Mississippi, is the latest acquisition to the ZMC Hotels management portfolio.

Acquired in early May on behalf of company-sponsored investment equities, the 84-room hotel built in 2010 is the thirteenth Hilton property under management by ZMC Hotels and expands the ZMC Hotels’ presence in the Southeast to twelve hotels across five states. A Tru Hotel by Hilton, currently under development in Sebring, Florida, will bring the Southeast presence to thirteen.

The Hampton Inn New Albany is a 2017 Trip Advisor Certificate of Excellence recipient and the top-ranked hotel in New Albany, a historic town on the banks of the Tallahatchie River in northeastern Mississippi, that was chosen by USA Today Readers as the Best Southern Small Town in 2017 among travel-worthy destinations. Roughly 30 minutes from Tupelo, 35 minutes from Oxford, and just 10 miles from the North American Toyota Corolla manufacturing plant, the hotel is ideally situated for business, leisure, and historical pursuits.

Hampton-Inn-New-Albany

CategoriesConstruction Updates Hospitality News

Comprehensive renovation completed at Hampton Inn & Suites Phoenix/Glendale/Peoria

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The next time someone “takes you out to the ballgame” for a spring training game or youth baseball tournament at the P83 Peoria Sports Complex in Peoria Arizona, you’ll find the Hampton Inn & Suites Phoenix/Glendale/Peoria sporting a whole new look.

Hall Equities Group and ZMC Hotels, LLC, have just completed an extensive interior and exterior renovation at the 112-room hotel adjacent to the Sports Complex and the Arrowhead Town Center in central Peoria. The new look is sleek and sophisticated with clean contemporary detailing, consistent with Hampton’s Forever Young design initiative.

The exterior changes are striking. Low-pitched red gable roofs on the hotel building and the porte cochère have been replaced by flat roofs with bold parapets. Window columns topped with shallow arches have been transformed into tall, sleek rectangles. And horizontal colored accent bands have been removed. These architectural changes, in concert with a crisp new color scheme of predominantly ivory and gold, make the hotel appear visually taller.

Inside, the lobby has received a fresh new make-over with colorful contemporary furnishings and desert themed artwork, while guest rooms were completely redone in a soothing grey and taupe color scheme with playful pops of color. Streamlined furniture, roman shades, and rolling barn-style closet doors contribute to the modern feel. The trend continues in the guest baths, where plank style floor tiles and elongated stone topped vanities with contemporary fixtures and lighting have replaced more traditional furnishings and finishes.

Not to be outdone by the updates to the elevations and the interior, the pool area at the Hampton Inn & Suites Phoenix/Glendale/Peoria is scheduled to undergo a major renovation this summer, similar to the transformations that have recently been completed at the Hampton Inn Phoenix/Scottsdale and the Hampton Inn Phoenix/Scottsdale on Shea Boulevard. We predict the pool reno will be a home run!

CategoriesConstruction Updates Hospitality News

ZMC Hotels, LLC, completes breakfast room renovation at AmericInn Ashland, Wisconsin, enhancing Lake Superior views

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ZMC Hotels, LLC, has recently completed construction on a major breakfast room renovation at the AmericInn Ashland in northern Wisconsin, enhancing aesthetics and functionality at the 94-room hotel overlooking Lake Superior at beautiful Chequamegon Bay.

The hotel breakfast room was enlarged and reconfigured, increasing seating capacity from 22 to 66 and creating a walk-out wall of windows that showcases the expansive views of the lake. Bar height and banquette seating were added, along with large screen TVs and striking lake-themed artwork. Dated track lighting was replaced with inset overhead lighting for a brighter, more open feel, and older wall units were replaced with central heating and air for improved guest comfort and efficiency. The serving area also received an inviting makeover with new two-tone cabinetry, contemporary hardware, and updated floor and wall tile. In addition, the prep kitchen for the breakfast room and the kitchen for the onsite pizzeria were relocated to adjacent positions, and the pizzeria kitchen was outfitted with all new appliances and fixtures.

The breakfast room renovation is just one in a series of improvements at the AmericInn Ashland, which features fun, family-friendly amenities like the Shipwreck Pizzeria, an indoor water park, and summertime pedal boat rentals. An expansion of the exercise room is currently under way and the lobby and select guestrooms are also being updated. In 2017, a comprehensive landscaping project at the back of the hotel added a beach area and pathways along the lake.

AmericInn-Ashland-Breakfast-Serving-Room-Post-Renovation-web

AmericInn-Ashland-Breakfast-Room-Winter-Lake-Views-Post-Renovation-2-web

CategoriesAcquisitions Hospitality Property Management

ZMC Hotels adds Holiday Inn Express & Suites Lake Placid, FL, to hotels in the Southeast

By admin,

ZMC Hotels is pleased to announce the latest addition to the ZMC Hotels managed portfolio, the Holiday Inn Express & Suites Lake Placid.

The newly renovated four-story, 79-room hotel in Lake Placid, FL, is the fifth Holiday Inn Express in the overall ZMC Portfolio and brings greater depth to our Central Florida offerings. Lake Placid is just fourteen miles south of Sebring, FL, home to our existing Residence Inn by Marriott and future Tru by Hilton now under construction on Lake Jackson.

The Holiday Inn Express & Suites Lake Placid is located just off Highway 27, close to prominent local businesses and attractions, including 27 freshwater lakes. It features a heated outdoor pool, a convenient business center and fitness center, and an onsite meeting space accommodating up to 100 people. Please visit the hotel website for reservation information.

CategoriesAcquisitions Project Announcements

Local Developer Mark Hall Acquires Rights to USL Franchise for Oakland East Bay Region of Northern California

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Hall plans to build a state-of-the-art 15,000+ seat soccer-specific stadium

TAMPA, Fla. – The United Soccer League today announced that Mark Hall, a real estate-oriented entrepreneur based in Northern California and the President and CEO of Hall Equities Group, has acquired the rights for a United Soccer League franchise in the Oakland East Bay area. Hall is an active real estate developer and operates a nationwide portfolio of varied commercial properties, apartment buildings and hotels, as well as a variety of sports-focused businesses. Hall intends to pursue the development of a 15,000+ seat soccer-specific stadium complex to house the new club. The overall project could potentially include a hotel, a conference facility, retail and other uses synergistic to the stadium complex that would enhance the fan experience.

“Located in one of the largest media markets in the country, the Oakland East Bay area fits perfectly into our mission of building passionate regional rivalries, and further strengthens the USL’s presence on the West Coast following our recent expansion in Fresno and Las Vegas,” said USL CEO Alec Papadakis. “We have full confidence in Mark’s vision and plan to bring professional soccer to the East Bay, given his track record of success in real estate investment and development across the country.

“The USL continues to be a leader in the growth of professional soccer in North America by bringing the world’s game to new, untapped markets with proven local ownership groups and soccer-specific venues that deliver an unforgettable experience for fans. East Bay’s stadium will not only serve as a first-class venue for a professional soccer team, but also be a community asset that hosts other events.”

Having acquired the rights to a USL franchise, Hall will work directly with local officials to secure a suitable location for a major stadium project. The goal is to have the stadium and team ready for kickoff by the 2021 USL season or sooner, if possible.

“Professional soccer continues to thrive across North America, and we are thrilled to participate in its future by bringing a professional USL club to the East Bay,” said Hall. “The East Bay area is the center of gravity for soccer participation in Northern California. We have passionate fans who love the game, and I’m looking forward to building the club for this region, with a state-of-the-art venue to call their own.

“We see a unique opportunity to fill a professional sports void created from the loss of the Oakland Raiders and the Golden State Warriors to venues outside of the East Bay. We intend to fill that void with soccer, which we see as the up-and-coming sport of the future, both in our region and the nation. A well-conceived stadium complex can be a game-changing economic generator for the right area, and we hope there will be a community that will find an integrated stadium, hotel and conference facility to be an attractive anchor, which will generate jobs and economic vibrancy.

“Our new USL club will be a natural extension of our other sports-oriented activities currently underway in the East Bay,” said Hall, who is presently overseeing construction of the Shadelands SportsMall facility in Walnut Creek. This $45 million-dollar project is one of the largest privately financed indoor youth sports complexes in the United States, covering 250,000 square feet. This highly-anticipated facility, which is expected to complete construction by August 2018, will house seven long-established businesses conducting youth-oriented sports training. Tenants in the Shadelands SportsMall include the Ultimate Fieldhouse Basketball complex, which has recently been home to the Stephen Curry SC30 Select Camp, Encore Gymnastics, American Swim Academy, Vibe Volleyball, Mike Murphy Baseball, Sparta Taekwondo and the anchor tenant of the complex, Copa Reál Soccer Training Studios (www.coparealsoccer.com) – a subsidiary of Hall’s diversified sports business platform, known as COPA Innovation Laboratories.

For more information, visit www.usl2eastbay.com and the organization’s official Facebook, Twitter and Instagram pages.

Please direct all interview requests to Kelsey Barclay at kelseyleeb@hallequitiesgroup.com.

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About COPA Innovation Laboratories:

COPA Innovation Laboratories (“COPA Labs”) is engaged in the research, development and production of advanced training tools, the accumulation of athletic talent data through quantitative assessment protocols, and the operation of sports training centers. COPA Labs also expects to launch a suite of franchised business opportunities for sale in 2018-2019, employing the use of its proprietary training systems and devices. COPA Labs’ team consists of software engineers, mechanical engineers, electrical engineers, data scientists, sports scientists, trainers and others in facilities located in Northern California and Dallas, Texas. COPA Labs has license agreements and joint ventures, as well, with other firms which have similar or complementary business activities located in the United Kingdom and Germany, and relationships extending into both the Premier League in the UK, and the German Bundesliga. For more information on COPA Labs go to www.copainnovationlabs.com.

About Hall Equities Group:
Hall Equities Group is a real estate investment, development, and property management company representing the interests of select private investors and company-sponsored group investment entities. Originally founded in 1962 as a small family residential real estate brokerage business, Hall Equities Group has grown into a diversified property developer and investor with demonstrated success across multiple property types including industrial buildings, multi-family housing, retail shopping centers, branded and boutique hotels, office buildings, self-storage, subdivisions, and master planned communities. In 2015, Hall Equities Group acquired twenty-nine hotels and the corporate assets of ZMC Hotels, a Duluth, MN based hotelier. ZMC Hotels has become a wholly owned subsidiary of Hall Equities Group, and now owns or operates a total of forty-one hotels with eight additional new hotel projects under development. The combined portfolio of Hall Equities Group and ZMC Hotels now covers 165 properties across nineteen states. For more information on Hall Equities Group, go to www.HallEquitiesGroup.com.

About USL
The USL is one of the most prominent Division II professional soccer leagues in the world, with 30 markets in 20 U.S. states and two Canadian provinces for the 2017 season. In total, the USL reaches a population of 75 million people, fueling the growth of professional soccer across North America.

In 2016, more than $100 million were invested league-wide into stadium infrastructure to create venues that deliver an unforgettable fan and competitor experience. The USL has national media partnerships with ESPN and SiriusXM, and recently invested $10 million to create USL Productions – which includes a state-of-the-art facility that will produce and distribute nearly 500 league matches and more than 1,000 hours of original content to national partners, local affiliates, USL’s Match Center and international markets.

A growing league, the USL has more than doubled in size since 2014, with Ottawa Fury FC, Reno 1868 FC and the Tampa Bay Rowdies debuting in 2017. Fresno FC, Las Vegas Lights FC, Nashville SC, North Carolina SC and a new club operated by Major League Soccer’s Atlanta United are set to join the league for 2018, with Birmingham, Alabama and Austin, Texas set to join the league in 2019. Beyond league play, the USL regularly features international exhibitions against leading Premier League, Liga MX, and Bundesliga clubs, among others.

Headquartered in Tampa, Fla., the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications and sponsorship. Follow the USL at USLSoccer.com, the USL Match Center, and on social media via Twitter, Facebook and Instagram.

CategoriesAcquisitions Hospitality News

ZMC Hotels acquires six branded properties and adds two states to Southeast portfolio

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ZMC Hotels is pleased to announce the acquisition of six branded Marriott and Hilton hotel properties totaling 578 guest rooms to the ZMC Hotels’ management portfolio, on behalf of company-sponsored investment entities. Formerly part of the Buford, Georgia-based Ascent Hospitality, the hotels are located in Alabama, Mississippi, and Georgia, adding two new states and five new flags to the ZMC Hotels portfolio. Each hotel occupies a prime location with important tourist and business destinations nearby.

In Tupelo, Mississippi, the birthplace of Elvis Presley, ZMC Hotels has added a 93-room Courtyard by Marriott and an 87-room Fairfield Inn & Suites by Marriott. In Oxford, Alabama, ZMC Hotels has added an 81-room Home2 Suites by Hilton, and a 124-room Hilton Garden Inn, adjacent to the world-famous Talladega Speedway. And in Georgia, ZMC Hotels has added an 80-room Fairfield Inn & Suites by Marriott in the historic city of Savannah, as well as a 113-room Springhill Suites by Marriott in Statesboro, the home of Georgia Southern University.

Already well-positioned in the South with hotels in North Carolina, Alabama, and Florida, these additional six hotels expand ZMC Hotels’ presence in the Southeast, creating a strong regional presence to match that in the Upper Midwest and the Southwestern United States. The addition adds 220 employees to the ZMC Hotels’ family and brings the total portfolio to 40 hotels and more than 4,000 rooms across 13 states.

“The addition of these six hotels not only provides additional scale to our critical Southeast region but adds Springhill Suites, Fairfield Inn & Suites, Courtyard by Marriott, Hilton Garden Inn and Home2 Suites to our collection of brands under management,” said John Henry, Executive Vice President & Chief Operating Officer. “We’re thrilled to be welcoming these six new GMs and their employees to our rapidly growing ZMC Hotels family.”

CategoriesHospitality Project Announcements Uncategorized

ZMC Hotels to begin construction on Tru by Hilton hotel in Sebring, Florida

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Hall Equities Group and ZMC Hotels plan to begin construction on a Tru by Hilton, the newest mid-scale hotel concept by Hilton, in November 2017. ZMC’s Tru by Hilton will be situated in a prime location in Sebring, Florida, overlooking both Lake Jackson and Little Lake Jackson, and directly adjacent to the existing Residence Inn by Marriott, also owned and operated by ZMC Hotels.

Bevis Construction of Lake Placid, FL, has been awarded the construction contract for the four-story, 82-room hotel which is projected to open in December 2018.

Tru by Hilton is the revolutionary new hotel brand that has been shaking up the mid-priced market since Hilton introduced the brand in early 2016. Designed for guests with “a zest for life and a desire for human connection,” Tru by Hilton offers a fun, fresh, design-forward aesthetic with an emphasis on functionality, convenience, and connectivity.

The hotel is designed with expansive, high-tech lobbies zoned for working, socializing, playing, and eating. Lobbies include comfortable seating and sound-absorbing work pods, free wi-fi and charging stations, as well as a “play” area with a large screen TV and a shuffle board table. Guests are welcome to complimentary tea and coffee and have access to a 24/7 market offering premium national and local snacks and beverages, including single-serving beer and wine available 24 hours a day in the “Eat & Sip.”

Tru by Hilton even offers a reinvented breakfast experience with a build-your-own complimentary “Top It” breakfast bar that has sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces. After breakfast guests can visit the fitness center that leverages the latest fitness trends through barre, TRX bands, free weights, cardio, and flexibility gear.

ZMC Executive Vice President and Chief Operating Officer John Henry said, “We are excited to develop our first Tru by Hilton hotel. We believe it is a game-changer in the midscale category, offering quality contemporary lodging to travelers who believe that being cost conscious and having a great stay don’t have to be mutually exclusive.”

Tru-By-Hilton-rendering

 

CategoriesConstruction Updates Hospitality

Hampton Inn Phoenix/Scottsdale at Shea Reopens as New Resort-Style Hampton Inn & Suites following Yearlong Upgrade and Reconstruction

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ZMC Hotels is pleased to announce the reopening of the Hampton Inn at Shea Boulevard and North Scottsdale Road on October 13. The hotel underwent a yearlong closure and a massive, multimillion-dollar ground-up renovation and upgrade project that transformed it into a larger, resort-style Hampton Inn & Suites. The hotel now features a spectacular, oasis-style pool area and glass-walled lobby, far beyond typical brand standards.

Originally consisting of two stories with 130 standard guest rooms, the newly rebranded Hampton Inn & Suites Phoenix/Scottsdale on Shea Boulevard has been enlarged and reconfigured, and now comprises three stories and a total of 150 new guest rooms, including 48 new suites and two new grand suites with expansive balconies. In the course of the renovation, one end of the original building was demolished, two new wings were added, and a third story was added to the remaining portion of the original building. The pool area was completely redone and the porte-cochere was relocated to a more a central position. As a result, every aspect of the hotel is newly constructed and designed for guest comfort and convenience.

“This is the most significant renovation ZMC has ever gone through and would be the most significant renovation most hotel ownership groups have ever gone through, as well,” said Senior Project Manager, Byron Chapman.

Highlights of the new hotel include an impressive two-story lobby and breakfast room overlooking an exquisitely landscaped pool and patio area, which features inviting seating areas with fire pits, mature palms and colorful bougainvillea-draped trellises. The hotel also reopened with a new, larger fitness center and improved meeting facilities with updated technology. Fixtures and finishes in the guest rooms and public areas reflect the freshness of the Forever Young design initiative and are the most upscale and up-to-date available in the Hampton Inn line. Guest connectivity and convenience are paramount, with charging outlets thoughtfully provided throughout the guest rooms and lobby, and amenities like digital check-in and free Wi-Fi.

“The moment they arrive at the new Hampton Inn & Suites Phoenix/Scottsdale on Shea Boulevard, guests know that they are truly someplace special,” said hotel General Manager, Damian Humphreys. “The entire property has been beautifully landscaped and the attention to detail both inside and out has been incredible.”

“We have an unbeatable location and we’re well-known for the service we provide, so our closure over the past year has left a big gap in hospitality service for the area, particularly for Hilton Rewards members. It’s exciting to see the enthusiasm expressed by local businesses and previous guests over our reopening,” said Humphreys.

Centrally located at 10101 North Scottsdale Road, the hotel offers easy access to the restaurants and nightlife in historic Old Town Scottsdale to the south and to the high-end shopping and dining in North Scottsdale, as well as to the Scottsdale Airpark and nearby MLB Spring Training Facilities, making it an ideal choice for both leisure and business travelers.

To make a reservation, visit www.HamptonInnandSuitesScottsdaleShea.com or call +1-480-443-3233.

CategoriesConstruction Updates Hospitality Project Announcements

Property-Wide Improvements Beginning at Hampton Inn Lake Havasu City

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Hall Equities Group and ZMC Hotels are commencing a property-wide upgrade and renovation of the 162-room Hampton Inn Lake Havasu City. The comprehensive make-over will touch nearly every aspect of the 3.76-acre property in Lake Havasu City, AZ, and dramatically increase aesthetics and amenities both inside and out, making the hotel a premier destination for travelers, conventions, weddings, and other corporate and social events. The hotel will remain open throughout the construction period, which is expected to be completed in six months, to be ready for the arrival of high season guests in early 2018.

Two striking improvements will make The Hampton Inn Lake Havasu hotel stand out among its peers. The first is the transformation and enlargement of the existing pool and patio into an impressive resort-style pool and lounging area. The second is the addition of a specimen cactus garden that will extend along the front of the hotel.

The exterior façade of the building will be updated to reflect the signature Hampton style, and the porte cochère welcoming guests to the hotel will be enlarged and resituated. Inside, the hotel will be completely renovated with a fresh, contemporary look, and public areas will be reconfigured to optimize flow and functionality while maximizing views of Lake Havasu. The existing meeting space overlooking the lake will be enlarged and reconfigured, creating a spacious 3,000-square-foot-room which can be divided into separate 1,500-square-foot spaces and seat up to 300 guests. Guest rooms and guest baths will also be fully updated and eleven new guest rooms will be added.

“We are extremely excited about the upcoming renovation,” says long-time hotel General Manager and Lake Havasu resident, Diane Harry. “There is simply nothing in the area that will be able to match our capabilities for special gatherings and events, and I believe it will attract new visitors to the area for business and for pleasure.”